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Though Born in Seoul, Jiwon Choi owes the inspiration for her jewelry to her rich multicultural background; she has spent her life living between LA, NYC, Milan, and Geneva. The unique aesthetic of Jiwon Choi’s work combines her memories as well as inspirational elements from music, pop culture and contemporary art universe.

After pursuing a bachelor’s degree at Rhode Island School of Design (RISD), Jiwon's career path has been all about business and creativity. She has worked with luxury brands like Hermes, Vacheron Constantin, Mauviel, and Reuge. In 2016, she decided to leverage her past experience to launch her namesake brand, Jiwon Choi Jewelry, after completing her master's degree at Ecole Cantonale d'art de Lausanne (ECAL). She specializes in Jewelry and Fashion Accessories.