Though Born in Seoul, JIWON CHOI owes the inspiration for her jewelry to her rich multicultural background; she has spent her life living between LA, NYC, Milan, and Geneva. The unique aesthetic of JIWON CHOI’s work combines her memories as well as inspirational elements from music, pop culture and contemporary art universe.


After pursuing a bachelor’s degree at Rhode Island School of Design (RISD), JIWON CHOI's career path has been focused on business and creativity. She has worked with luxury brands like Hermès and Vacheron Constantin. In 2016, she decided to leverage her past experience to launch her namesake brand, JIWON CHOI, specializing in jewelry and fashion accessories. JIWON CHOI's personality is translated into her whimsical collection debut: Mood Swing, which was presented in London Fashion Week in 2017.