Victoria & Albert Museum in London May 5 - 7

In collaboration with a French designer Maud Laurent and Japanese designer Naoto Suzuki, we have proposed a project for the luxury watch brand, Vacheron Constantin. Our sundial project initiated from ECAL in Switzerland last year is now at Victoria & Albert Museum for the London Craft Week. Please visit and take a look!


London Craft Week


May 5-7 2017 

Vacheron Constantin 

Jiwon ChoiComment
Vancouver Fashion Week AW 2017

After a successful presentation at the London Fashion Week in collaboration with ALEX S. YU, JIWON CHOI jewelry will be shown at the Vancouver Fashion Week. Spot more new designs from our new collection <Mood Swing> which will be bejewelling the runway models on the 26th of March 2017 in Vancouver, Canada.

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Vancouver Fashion Week

March 26 5:30 pst

In collaboration with ALEX S. YU

Jiwon ChoiComment
London Fashion Week AW 2017

Very excited to announce that my first very jewelry collection <Mood Swing> will be shown at the London Fashion Week in February 18th.

In collaboration with ALEX S. YU, JIWON CHOI JEWELRY will be presented along with the AW 2017 collection by ALEX S. YU <The Chromatic Diversion> collection. The show is held on 18 February 2017 at Fashion Scout from 12:00 to 14:00. Stay Tuned. 

Fashion Scout London

February 18 2017 12:00 to 14:00

Freemason's Hall 60 Great Queen St.


Jiwon Choi
SIHH 2017 in Geneva

Our project The Imprint of Time for Vacheron Constantin is installed on the occasion of the 27th Salon international de la haute horlogerie (SIHH) in Geneva, Switzerland. It was directed by Studio Formafantasma and collaborated with my super talented team mates Maud Laurent and Naoto Suzuki. 

Exhibited from 16 to 20 January 2017 at Vacheron Constantin booth.

Open to the public Friday 20 January 2017

Route François-Peyrot 30
1218 Le Grand-Saconnex

Graphic design by Vincent Sauvaire / Photography by Younes Klouche

Jiwon Choi
Boutique Hermès 2016 - Petit H Fait Son cinéma

My project with Hermès - petit h , named "Les Masques Reversibles," is now on sale at Boutique Hermès in Geneva, Switzerland. You can also spot them in NYC (Boutique Hermès Madison) and Paris just in time for Christmas presents!

If you are around, come and take a look.

The show is themed as "PETIT H FAIT SON CINÉMA"

Exhibition until 19 November 2016

Boutique Hermès, 39 rue du Rhône Genève

Jiwon ChoiHermès