ABOUT THE BRAND

Born in Seoul, Jiwon Choi studied at Ecole Cantonale d'art de Lausanne in Switzerland, and after working with luxury fashion houses such as Hermès and Vacheron Constantin, she launched her own namesake jewelry brand in 2017. Today, her jewelry collection has shown on the catwalk in Tokyo and London Fashion Week, all created at a workshop located in the heart of Seoul. The spirit of Jiwon Choi is a mix of toughness and naivety influenced by love, heartbreaks, and teenage nostalgia. Her graphic motifs and aesthetic come from growing up in LA in the 90’s as a tomboy kid.