Dorky, Kinky, Funky

Brand Story

The spirit of JIWON CHOI is a mixture of toughness and naivety influenced by love, heartbreaks, hedonism, teenage angst, and childhood fantasies. JIWON CHOI jewelry maintains the youth in you and make collections that give whimsical and confident energy to everyday outfit. JIWON CHOI imagines to create jewelry that performs as modern day lucky charms. Sculpted and assembled all by hands, our jewelry is designed & made at our workshop based in Seoul.


About the Designer

The designer behind the brand, Jiwon Choi studied at Ecole Cantonale d'art de Lausanne(ÉCAL) in Switzerland. After working on a product design project with Hermès - petit h department, she found her passion for fashion accessories and craftsmanship. In 2017, she launched her own namesake jewelry brand to share her vision of modern jewelry. Today, her jewelry has shown on the runway in Tokyo and London Fashion Week, all created at a workshop in the heart of Seoul.