ABOUT THE BRAND
All items are original designs by Jiwon Choi who is influenced by the current state of her generation. Having grown up in LA and Seoul, Jiwon's jewelry references pop culture, contemporary art, and her nomadic lifestyle. Originally created for her friends and herself, now each piece is created by hand with detail at a workshop in Seoul.
Launched in 2017, Jiwon Choi explores her love for symbolism in modern language with her jewelry. She defines her maximalist jewelry as "naive punk" and "eternal youth" -- it is a marriage between elegance and tomboy aesthetic to define modern femininity.
Jiwon Choi's jewelry was presented in London Fashion Week and Tokyo Amazon Fashion week. Jiwon has worked with Hermès and Vacheron Constantin before establishing her own brand. She holds a design degree from Rhode Island School of Design (RISD).