News

JIWON CHOI for P1HARMONY

Exclusively designed for P1Harmony, we create a unique logo for the group to showcase their custom jewelry collection inspired by the collective vitality of their latest album "Killin' It". Symboli...

Crush wears JIWON CHOI

Article link: https://www.gqkorea.co.kr/?p=261247 Stylist: Park Ji Yeon Artist: Crush Crush is wearing Eye Candy Earrings White and Eye Candy Earrings Malachite

GQ Korea - K-pop Idol's Top 5 Trendy Brands

Magazine: GQ Editor: Jiyoon Park Title: K-pop Idol's Tope 5 Trendy Brands Article Link: https://www.gqkorea.co.kr/?p=255580 ----- Translated Article: Jiwon Choi: The Brand Chosen by Post Malone, Li...

JIWON CHOI FOR EXO

We designed custom jewelry pieces for Chanyeol of EXO for the new 7th Album EXIST photography and the music video. For the Double-Chain Necklace, in the pod pendant, we wanted to represent each mem...

JIWON CHOI for NIKE: Key Ring designs for the NIKE FC campaign

Our recent work for NIKE to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023. We created custom key ring designs for the brand ambassadors and the Korea Football Association a...

Custom Jewelry for MILLIC by JIWON CHOI

We recently collaborated with a Korean producer and artist, Millic, on two custom jewelry pieces for his new album "~" which is deeply inspired by the sea. Client: MillicArt director & Styist: ...

NewJeans Custom Bunny Necklaces by JIWON CHOI JEWELRY

We recently designed custom bunny necklaces for New Jeans (ADOR). We collaborated with ADOR to create iced-out silver necklace pieces with crystals embellished with a pendant representing each memb...

BTS Jimin and Suga wearing JIWON CHOI jewelry

BTS Suga and Jimin wearing our jewelry pieces styled by Son Seung Hee on the new Feel the Rhythm of Korea campaign by Korea Tourism Organization. Link: https://vr.visitkorea.or.kr/enu/theme/bts/in...

Post Malone Earrings Designed by Jiwon Choi Jewelry

Post Malone wears JIWON CHOI Guardian Angel Earrings for his new 'I Like You (ft. Doja Cat)' music video. Styled by Catherine Hahn.  - Full music video: https://youtu.be/7aekxC_monc - BTS music...

JIWON CHOI styling tips from Youtube Channels

Check out our jewelry worn and styled by amazing Lara Violetta, Simon Martyn, and Alexsandra Olesen on their Youtube Channels. Lara Violetta wearing JIWON CHOI Fearless Earrings in Silver - ...