Jiwon Choi is a product & brand designer working in Seoul, Korea.

Born in Seoul, grew up in LA and Vancouver, she has enrolled in the Rhode Island School of Design (RISD), and graduated with a BFA in Furniture Design.

At age 18, Jiwon's very first job was to work under the father of Korean contemporary design, Byung Hoon Choi, who makes organic forms of stone and wooden furniture. Right after the graduation, her trip to Northern Italy has widen up her eyes in Italian manufacturers and local craftsmanship along with a brief experience at FABRICABenetton Communications Research Center, where she realized the power of relationship between brand and product.

Learned from the experience, Jiwon has taught herself to become a graphic designer and helped several small business owners to shape their brands. She enjoys to experiment with materials and brand identities that define value. With this she is in search for what really measures the value of a certain object. Currently, Jiwon works at a Korean internet giant, NAVER Corporation, as a brand designer and continues to make her own products.


Press Release :

New York Times, John Maeda House Project 2015 USA

El Mercurio Newspaper, Sweet Tableware 2013 CHILE

Modern Deco Magazine, Rising Young Designers, 2013 CHINA 

Dezeen, Tyvek Vase 2013 UK 

Core77, Tyvek Vase 2013 USA 

Core77, Chair+Chair=Bench 2013 USA